When it comes to real estate, video sells.
They get more attention, help the buyers imagine the property better, and allow you to put across more information.
So it's no surprise that it's statistically proven that properties with video ads sell faster.
Unfortunately, it's not as easy as shooting some excellent media content, you also need to edit it.
Some agents adore the concept of editing since they studied it in college. For many others, the prospect of spending a few hours in front of an editor is intimidating.
Fortunately, real estate brokers have various real estate video editing software alternatives to choose from that make everything simple. Yes, even if you're a complete newbie, there are plenty of alternatives available to you!
Best Real Estate Video Editors
Want to make stunning real estate films but don't have the funds to do so? Don't worry; we've put up a list of the top free and low-cost video applications to assist you.
You can use video editors to:
- Generate more inquiries
- Produce slideshows and property listing films
- Create customer testimonial movies to attract more clients,
- Create marketing videos to raise company recognition. Let's get started with the top real estate video apps for 2021!
1. Motionbox.io - Best Real Estate Video Maker
Motionbox.io is a real-time collaboration and idea-sharing tool for video editing.
In minutes, you can create gorgeous, high-quality real estate films. With our simple, drag-and-drop video creator, you can show off your listings with ease.
The program is used by professionals as well as small and medium businesses. Our website also includes video templates that allow you to add subtitles to videos with a single click (subtitling your videos manually is a hassle).
Now you can easily establish yourself as an expert in your field while also gaining new clients. With a short, shareable film, you can establish trust and assist in demystifying the home-buying and -selling process.
Aside from basic video editing, Motionbox can enhance the video by including different features such as music/sounds, subtitles, voice-overs, creative titling, transitions, animations, etc.
These video improvements assist to successfully deliver the information while maintaining the film's tidy and professional appearance.
Video is the future in so many ways, but many businesses are nervous about getting to grips with it, worrying that videos will be costly and time-consuming to produce. With Motionbox, we're making video creation and collaboration far more accessible and delivering a range of business benefits in the process.
Peter Selmeczy, Director of Marketing, Motionbox.
2. Promo - Create Beautiful Real Estate Videos
Promo.com makes things more straightforward than ever before to produce real estate films that highlight all you have to offer your clients, from beautiful houses and listings to showcasing your agency or brokerage services.
Create customized movies with your logos and watermarks, get ideas from dozens of ready-made real estate templates, or start from scratch with any media. Video marketing will increase brand awareness, drive more traffic to your website, position you as a significant player in the sector, and allow you to display your real estate listings easily.
Pick a design from their graphic collection and customize it with your text, logo, and colors. Whether you use videos for social media, emails, or your website, they'll increase sales, lead generation, and customer conversion. Best of all, you can have your movie ready in about five minutes!
3. Videoshop - Video Editing App
Videoshop can assist you in realizing your real estate video marketing goals. Videoshop provides a vast selection of real estate themes to help you make real estate listing videos quickly and easily.
The procedure is carried out entirely within your browser. There is no need to install any other program! The Videoshop editor comes with various editing tools that allow you to do almost anything with a video. And new features continue to come out at a regular rate; the app has been upgraded 15 times since its launch a little over a year ago.
Increase the visibility of your listings by putting more emphasis on them. With a contemporary advertising film, you can compete in a highly competitive market. There are also six inbuilt transitions to use between scenes, as well as a slew of other features to discover and master.
4. Magisto - Video Slideshows
The real estate video creator from Magisto can help you achieve your real estate marketing objectives. Create stunning films with ease and list your properties online with a simple click.
It makes use of Emotion Sense Technology to elicit the desired emotional reaction. This instrument is one-of-a-kind in that regard. You submit the film to guide the emotional tone once you've finished shooting short clips and collected photos.
You'll need to choose music that suits your real estate video marketing aims in addition to visual material. Then, using Magisto's algorithm, your real estate video will be created.
Making excellent real estate films for your business or clients has never been easier than with Magisto's intelligent video editor.
5. Ripl - Edit Real Estate Videos
Ripl's easy-to-use tools help you write, distribute, and track social media posts in minutes, whether you're promoting new listings, making realtor introductions, or giving home staging ideas.
Ripl is a video and picture software that allows real estate agents, teams, and brokerages to generate branded social media content. You upload a logo and customize your brand styles (such as colors and fonts).
The films and photos you make are then all branded, which is a good tool for helping to distinguish your material on social media. It comes with "hundreds" of design templates to make the process go faster, and it allows you to share too many networks at once - Facebook, Instagram, YouTube, and so on.
You may even schedule your posts ahead of time. It's available on Android, iOS, and your computer's desktop.
Create a video, animation, or static post in seconds, then share or store your attention-getting content across all of your social media platforms.
How Do I Edit my Own Real Estate Video?
When it comes to real estate, first impressions are crucial. With a studio-quality real estate film for your website and social media profiles, you can capture the professional character of your company and listing.
The above list of real estate video editors is simple to use and includes all you need to set your listings apart from the crowd.
Once you've chosen your real estate editor, the steps to create your video will always be similar:
- Set up your project
- Add your real estate videos and images to the editor.
- Personalize your movie using your favorite style, logos, color palettes, and pictures.
- Customize your real estate video with text, music, and narration.
- Alternatively, start off with one of your templates
- Download your real estate video and share it on your social media, your website, or wherever you'd like to.
Great Real Estate Videos
While every agent these days is producing or talking about real estate videos, the sad fact is that just a handful are doing so correctly. As a result, we'll show you three examples of real estate films that savvy agents utilize to create and nurture leads and keep customers satisfied in this post.
1. The Boutique Real Estate Properties Group
Luxury houses in California are featured in these listing videos. The Boutique Real Estate Group films feature energetic background music that complements the houses' beautiful images.
The films contain footage of the neighborhood in which the house is located. It also depicts families engaging with their surroundings, such as cooking in the kitchen, watching TV in the living room, and spending time in the backyard. This helps prospective buyers imagine themselves in the same scenario.
2. Keller Williams San Antonio
You don't have to propose a specific listing to get new clients. That is seen in this Keller Williams San Antonio real estate video. The KW team establishes itself as an expert by association by asking local officials to explain what it's like to live nearby.
Furthermore, the agency understands how to communicate with and connect with its target audience. Those who watch the video may immediately see and understand that the neighborhood is welcoming to families.
Drone footage from above the location, which shows the entire countryside, is truly the cherry on top.
3. Four Points
If you're searching for ideas on promoting an existing office property, this video is a great place to start. Rather than concentrating on the property as a whole, this film includes a testimonial from a building occupant.
The renter explains why the facility and location are a good match for his firm in his own words, and his remarks are backed up with a beautiful B-roll showing off property characteristics. This type of social evidence seems genuine and adds to the video's emotional impact.
I haven't seen many videos in this manner, but I expect more in the future.
What is a Video Editor?
A video editing software is an application capable of editing, altering, creating, or manipulating a video or movie file.
You may use a video editor to delete portions of a video, trim and organize a movie to make it flow better, or apply effects to make it seem better.
Benefits of Video Editing
There are several reasons why incorporating video in your real estate business is a good idea. Perhaps the unique approach to conveying the genuine essence of the resort is to use video as a marketing technique.
You may give your potential clients a sense of the feel and look of the location you're marketing this way. This is why getting expert help with real estate video editing is critical. The most important aspect of real estate marketing is trust.
Gaining people's trust and showing one's value is part of persuasion. For a real estate agent, these characteristics are much more critical. Videos are utilized to show the house and property listings and the agent's abilities and achievements.
Both buyers and sellers seek brokers who can demonstrate their worth. While images might aid in demonstrating your abilities and worth, videos assist in expediting the process. From acquiring a listing to attracting purchasers for the listing, videos come in helpful.
Real Estate Business Marketing Ideas
How successfully your internet marketing funnel attracts new home buyers determines the success of your real estate firm.
When looking for a property to buy, 44 percent of all buyers and 99 percent of Millennials turn to the Internet first. If you want to grow your business as a real estate agent, you'll need a professional website.
1. Create an Awesome Website
When it comes to large purchases, today's customers prefer to do a lot of the homework themselves online, including house purchases.
Even if I'm renting, I'll Google Map the address, use Street View to get a sense of the neighborhood, check which companies are within a short walk, look at house photographs, and, ideally, do a virtual tour of the property.
Make it simple for customers to get all of this information by including high-quality photographs, virtual tours, and easy access to Google Maps and Google Earth on all of your property sites.
2. Set Yourself Up For Social
Make sure you have profiles on all major social media platforms (Facebook, Twitter, Pinterest, Google+, and even Instagram if you take many photos of the house). Interact with users, market your properties, and share positive publicity.
3. Encourage referrals and word-of-mouth
The most influential real estate brokers create several deals through customer recommendations. A new buyer or vendor values a client's reference the most.
New clients, for example, are more likely to choose a real estate agent after being suggested by a friend, colleague, or family. You may continually improve this strategy by rewarding the individual who introduces a new customer with a referral incentive.
4. Try experiential marketing
Hosting a tour of the neighborhood, you're selling in, holding an event to teach area homebuyers about the process of purchasing a property, or hosting an open house and inviting purchasers to visit the home are all examples of experiential marketing.
5. Create a Newsletter
One of the most effective techniques for developing client connections is email marketing. Collect emails using your website, local outreach, or any other technique that comes to mind.
Please send your email subscribers the information they want, such as announcements of future open houses, new properties on the market, and information about seminars you're hosting in the region.
Let's look at some of the questions asked by the customers related to real estate video editing.
Does video help sell real estate?
Real estate video marketing may help you stand out from the crowd, build relationships with potential house sellers and buyers, and eventually sell more homes. This has an impact on both commercial and residential real estate transactions.
How do you make a professional real estate video?
A professional real estate video will feature high-quality photos and video clips, a brief agent introduction, a clear call-to-action, and testimonials to help viewers trust you. Make sure everyone in your film is dressed appropriately and acts appropriately.
What is the best video editing software for real estate?
Motionbox is the best video editing software for real estate marketing. Use Motionbox to create professional real estate marketing videos with hundreds of templates and video editing tools to stand out from the crowd and grow exponentially.
It's a Wrap!
Videos have been significant since their inception, but now since people's attention spans are less than a goldfish, they are much more so—every organization benefits from videos, from improved brand recognition to increased engagement and revenue.
Videos are the most prominent digital marketing trend and content marketing's future. So, the next time you put something online, don't forget to leverage the power of video. Purchasing or selling a home is a high-risk endeavor.
These transactions may be made considerably more accessible with the help of a well-crafted film showing the property. Don't be afraid to go beyond the examples provided here when creating and sharing your real estate films.