Nov 3, 2022

How does asynchronous video empower sales teams?

4 minute read
Michael Aubry

In sales, timing is everything. You need to be able to reach your prospects and customers at the right time, with the right message, in order to close more deals. That's why Motionbox Recorder asynchronous video communication is such a powerful tool for many top-performance sales teams.

With asynchronous video communication, you can record a video message, and send it at a time that's convenient for your prospect or customer. They can then watch the video at their own pace, on their own time. This is a huge advantage over traditional synchronous communication tools like telephone calls and face-to-face meetings, which require both parties to be available at the same time.

Async video also allows you to be more flexible with your content. You can record a short introduction, record a product demo, or even a personalized follow-up message. This gives you the ability to tailor your message to each individual customer, which can help increase your close rate.

Adding your personal touch to your videos and making them more engaging for your audiences

Record your Screen with Editing by Motionbox
Photo by Clark Tibbs / Unsplash

We know that video is an incredibly powerful medium for sales communication, so we made sure that Motionbox Recorder was packed with features that would make creating videos easier than ever. Don't settle for unedited, plain videos of your recorded intros, product demos, and tutorials. Add your personal touch by customizing your recordings with your logo, lower thirds, and intro/outro sequences. Automated captions & transcription make it easy for viewers to follow along. Edit your recordings using our full-stack video editor or our simple text-based editor—whatever you're more comfortable with. Plus, collaborating with team members is now easier than ever before.

Motionbox Recorder enables sales teams to deliver more effective communication with their customers. We see four fundamental use cases:

  1. Prospecting with branded video messaging - Video messaging increases open rates and responses.
  2. Product demos with captions and transcription - You'll never have to worry about your audience missing a word.
  3. Personalized follow-ups with recorded videos. - Keep your prospect informed about your progress
  4. Employee onboarding and training. - Provide access to materials that they can watch on their own time

Each of these use cases provides sales teams with an opportunity to close more deals by enhancing their communication with prospects and customers.

Let's take a closer look at each one.

Prospecting With Branded Video Messages

Recorded Screen with Intro & Outro Motionbox
Photo by Oleg Laptev / Unsplash

When you're prospecting, first impressions matter. Branded video messages allow you to make a great first impression by providing a quick introduction of who you are, what your company does, and how you can help the recipient of the message. Add automated captions and transcription, an intro & outro, your logo, and lower thirds to make sure your videos look great. This personal touch can go a long way in helping you stand out from the competition and getting your foot in the door with potential customers.

Product Demos with Captions and Transcription

Automated Captions and Transcript by Motionbox
Photo by Monica Flores / Unsplash

Send recorded product demos with captions and transcription, and you'll never have to worry about your audience missing a word. This is an incredibly effective way to introduce potential customers to your products or services without having a meeting or coordinating schedules. Captions and transcriptions are especially helpful for products or services that are complex or require explanation. With Motionbox’s Recorder, you can capture your screen, webcam, or both to deliver a product demo with automatically generated captions and a video transcription that will ensure that your viewers can understand every word, giving your prospects all the information they need to make a purchasing decision without taking up too much of their time. Plus, they can watch the demo on their own time and as many times as they need to fully understand your offering.

Personalized Follow-ups With Video Messages

Webcam recording by Motionbox
Photo by Surface / Unsplash

A key part of closing any deal is following up with your prospects and keeping the lines of communication open. Sending personalized video messages with captions along with a transcript is an excellent way to do this without seeming overly pushy or intrusive. A quick video update after every meeting helps keep your prospect informed about your progress and interest in working with you going forward. Plus, it provides an opportunity for you to address any objections they may have so that you can continue moving the deal forward toward a close.

Employee Onboarding & Training

 Employee Onboarding Recorded Videos by Motionbox
Photo by Brooke Cagle / Unsplash

Onboarding new employees and providing ongoing training for existing employees is essential for any sales team looking to stay competitive and close more deals. However, coordinating schedules and getting everyone in the same room at the same time can be difficult (and expensive). Luckily, Motionbox Recorder’s asynchronous video communication tool delivers an ideal solution for both onboarding new hires and providing ongoing training for existing employees alike. By recording short on-brand videos on various topics related to selling, you can provide employees with access to training materials that they can watch on their own time—and review the automatically generated transcripts on each video so they'll never have to worry about missing a word in order to master the material.

Asynchronous video communication is quickly becoming a staple in today's business world and Motionbox Recorder is the solution that provides sales teams with an opportunity to reach more prospects, close more deals, and enhance communication with customers in a variety of ways. If you're not already using asynchronous video communication in your sales process, now is the time to start.

Michael Aubry

Hey 👋 I am the founder and maker of Motionbox. My mission is to build useful tools in the video space. I enjoy science, art, and sports. Feel free to reach out to me.

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