Aug 3, 2021

Essential Real Estate Video Marketing Guide

8 minute read
Michael Aubry

Owing to the video revolution, many fields turned to the online platform to share their products in the form of small clips that deliver much more about their business than simple texts.

Not to mention the fact that these pieces of text have become an archaic source of information for potential customers who want to "see" rather than read.

Video marketing for real estate can help make connections with potential buyers and sellers.

Video allows brokers, realtors, and agents to show -  not tell - their potential clients what they have to offer and make a connection from half a world away.

Video is transforming the real estate industry. If what you see around you isn't proof enough, then look towards the statistics.

Today, 44% of home buyers start their search online. 73% of sellers are more likely to list their home with an agent who uses video. Half of all brokers have to say that they owe a substantial amount of the success of their marketing strategy to real estate video marketing.

In this article, we'll be discussing how to utilize this essential tool to create your real estate videos and take your real estate video marketing to the next level! Whether to make commercial real estate videos or educational ones, all real estate professionals can now take a deep breath because we are here to reveal all secrets of the latest and best real estate marketing strategy.

How to Use Video to Sell More Properties

Real estate videos will benefit many in the real estate business.

Here's how.

Real Estate Agents

Real estate agents can show their property with all its best features highlighted and have to do much less explaining. Everyone knows that pictures can lie - even the dreariest buildings can be made to look good with the proper lighting in a single snapshot. However, people place a large part of their trust in videos. These are a great medium that shows the entire property, which may be the reason for promising statistics. For example, video messages are 3x more likely to earn a response if posted on social media.

Not only that but videos can also be edited to look revamped and show the exact property in a new light. While there's little that you can do with a once captured picture, a video allows you to add more clips and lesser-explored features of the property that weren't previously on it and post it again, gaining more customer traction. Then was ever possible before!


Brokers are increasingly relying on real estate videos since they are their best bet in saving on a lot of precious time, especially when training the real estate agents under them. This medium becomes heavily relied on when teaching marketing tactics to real estate agents to highlight the amenities of the home they are selling.


Architects use real estate videos to help them convey the idea they had in mind when building that home or property and tell the story of that property so that any buyer knows exactly what they are buying and fall in love with the piece of art created by the architect.

Essential Tips for Real Estate Videos

Creative video making can be decisive in landing a key client. Be that as it may, it may seem a daunting task. However,  the fruits reaped are certainly worth all the trouble, and we are here to ease the journey for you. So, if you haven't yet started with your own real estate marketing videos, then here are some tips that you should consider whilst make them.

Video making can cost you. Begin with an appropriate budget

Videos are only worth their dime if they are of good quality. Otherwise, it just becomes another piece of advert that social media users will scroll away from. The need for good quality shooting equipment is of central importance for such a task. However, luckily for beginners, our phones encase top-notch cameras that are just waiting to be tapped. Use them and be ready to shoot professional-looking aesthetic videos of your properties!

Another place that will require your money is social media websites such as Instagram or Facebook, which require a minimal amount to sponsor your videos. They are more likely to pop up on potential buyer's newsfeeds.

Pre-Production essentials

The more time you spend planning, adjusting the lighting, lighting, and testing microphones, the faster everything else goes. Mat King says you should spend roughly 50% of your time planning, 20% filming, and 30% editing.

The best video is as good as the strategies behind it. Hence it is essential to spare some time for pre-production and think about some of the following details.

  • Theme - the type of video you want to create
  • Setting - where the video will be shot and if the place needs any setting up to do
  • Details - what will each frame of your video contain
  • Aesthetics - what time should you shoot the video to strategically make the sunlight fall on the place that needs to be highlighted the most

Sell emotions!

Real estate properties are not just bought as part of a deal, but more often than not, they will be one of the most significant deals that a client makes financially and emotionally. Hence, one of the best tips that we can give to the sellers of home properties is to make storytelling videos. The videos should show the moments that a family can enjoy in that home that will enhance the buyer's dreams while entering the premise of the property and make a recipe for a successful deal.

Leverage the power of 360 video

With the advent of 360-degree technology, you can go much beyond your standard real estate videos. Instead, dive into a technology that captures the full detailed view of multi-functional space. Not only will you save much more time than shooting a full-length video but also do away with the boring monotony of a single picture.

For the viewer, this translates into an interactive ad and experience, and an immersive tour has taken without having to leave the confines of their home—a win-win situation for all.

Sell the lifestyle and location, in addition to the property

When buying a home, a potential buyer will also be interested in knowing more about the experience they can get while living in that place. As much as a good home matter, the locality does too. A detailed view of the city life and the kind of neighborhood that comes with the property is sure to seal the deal for one who's truly interested.

Build trust with testimonials

People believe others who have shared the experience that they are looking to buy into rather than any marketing words coming out from the mouth of a real estate agent or anyone who has any stakes in the property. Hence, happy homeowners doing the talking for your real estate business in the form of testimonial videos are the best marketing that you can hope for and should aim for. Dedicate at least some portion of your real estate videos for client testimonial videos.

Place your videos strategically.

It is important to have the right customer reach while making these videos. Therefore, we would suggest that you make all kinds of videos, from educational real estate videos to commercial ones and ones that help build your brand trust. This is a great way to earn the right leads!

Keep your videos under five minutes.

When creating a video, time is of the main essence. Owing to a wide range of content on social media channels, users are likely to flip through content in a second if it started boring them hence losing out on important information that you would like to reach your audience that is placed at the end of the video dwindling your video marketing efforts.

The rule of thumb is to make a video between 5-7 minutes long and use only the most engaging content, and make sure that the screen frame is continuously changing and showing something new.

Publishing your videos

If you think making videos is a long, challenging process, you have no clue how hard it is to consistently publish video content. Planning your videos enables you to schedule your posts to maximize viewership and make sure that you don't have to constantly make videos every day. Plan your videos and keep your video posting schedule flexible. Be flexible.

Post videos about the same topics on multiple platforms. Don't sell in every video, but most of your videos should be helpful, entertaining content. Include a call to action for the viewer to get in touch with you.

Show your real estate business quirks and highlight your previous successes. Make sure your thumbnail is eye-catching enough to stand out in search results. Encourage people to share your videos (that makes a great call to action).

How to Create a Real Estate Video

Creating real estate videos isn't as difficult as it may seem. Even if you face some difficulties, you will find all solutions to your problems on this website in subsequent articles. Hence, without further ado, let's discuss some basics of creating a pro real estate video.

The best option that you will find to create a real estate video is ... drum rolls, please...

Motionbox - The collaborative video editing and motion graphics tool for real estate agents

Real estate agents can quickly solve all their professional real estate videographer problems through this software by creating a video that uses a template to make a quick and easy way of making your first video for a new business. Create an informative and visually appealing video that helps you deal with your real estate troubles.

Best Real Estate Videos

We've compiled an excellent list of videos used by real estate professionals to gain promising leads. Watch them and gain some inspiration for your next real estate video.

405 Colorado

Type: New Office Development
Created by: Cicada Design
Property website:

Noteworthy features:

  • powerful music
  • shows a tenants experience
  • focuses on the insides, showcasing the amenities in great detail
  • great use of video time

Uptown Station

Created by: Steelblue LLC
Property website:

Noteworthy features:

  • Emotion packed
  • Well acted voice over
  • beautiful live-action footage

Arena Tower

Created by: Kilograph
Property website:

Noteworthy features:

  • delivers the feeling of the building
  • engages business owners
  • excellent sound design

1770 Crystal Dr.

Created by: Arqui300

Noteworthy features:

  • showcases a property undergoing redevelopment
  • great 3D renderings
  • amazing ending shots

Houston Center

Created by: Kilograph
Property Website:

Noteworthy features:

  • creative design of the video
  • great production
  • excellent use of time

Frequently Asked Questions

Here are some commonly asked questions when it comes to real estate video marketing.

How much does a real estate video cost?

The cost of shooting a real estate video varies widely from project to project and depends on whether you want to go all out with it and hire a professional real estate videographer or whether you want to do adepends on whethern.

Most real estate videos done professionally by a hired company may cost between $1,000 to $10,000 per finished minute.

How do you make an excellent real estate video?

The answer to that is to gather all the information and set your research straight, and we are here for you in that regard. Just read up on all the tips and essentials we provide you, and you'll already be far ahead on your path to creating a unique real estate video leaving your competitors one upped!

How do real estate videos get clients?

Videos attract 300% more traffic for nurturing leads. 85% of buyers and sellers want to work with an agent that uses real estate videos for marketing. 86% of homebuyers use video to research a particular community. If you haven't already, it's high time to get on to the video bandwagon!

How long should my real estate video be?

Typically, most real estate videos last between 5-7 minutes long. However, if you are making a video to be posted on social media, make it to be 2 minutes long ideally.


Video marketing has proven to be immensely successful across all industries. It's essential to improve video marketing strategies for real estate businesses. Potential buyers are spending more and more time within digital spaces, and their phones are likely to be their first destination when researching a potential home. Make videos to ensure that your content shows up (and hopefully catches their eye!) As they scroll, it's crucial to ensure that your real estate business shows up on their phone.

Happy video-making!

Michael Aubry

Hey 👋 I am the founder and maker of Motionbox. My mission is to build useful tools in the video space. I enjoy science, art, and sports. Feel free to reach out to me.

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