The 74 Statistics that Prove Video Marketing is a Must for Businesses in 2023

In today's digital landscape, video is not just a nice-to-have, but a must-have for businesses. It's an effective tool for telling stories, promoting products and services, and building trust with customers. As the demand for video continues to grow, businesses that invest in video marketing will have an edge over those that don't.

The statistics on video marketing demonstrate that video is a powerful tool that can help businesses achieve their marketing goals, increase customer understanding, improve engagement and drive conversions. Additionally, by having a clear strategy and purpose, and taking advantage of the different types of videos available, businesses can create effective videos that resonate with their target audience. Investing in video marketing has proven to be a cost-effective and high-return marketing strategy that can help businesses grow their business.

There is a wealth of data available that supports the effectiveness of video in marketing strategies. These 74 statistics highlight the power of video in driving purchase decisions, improving conversion rates, and increasing engagement on landing pages. Video marketing has proven to be a highly effective way for businesses to connect with customers and increase visibility in search results. As video becomes more accessible for businesses, it’s becoming increasingly important for brands to incorporate video into their marketing efforts to stay competitive.

1. According to a study by Hubspot, 54% of consumers want to see more video content from a brand or business they support.
2. Video on a landing page can increase conversions by 80%.
3. In a survey by Wyzowl, 63% of businesses said they had started using video content marketing as a result of the pandemic, and 99% of those who did said they found it effective.
4. A study by Cisco predicts that by 2023, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
5. Social Media Today states that 85% of internet users in the United States watch video content on Facebook and that by 2023, video content will make up over 80% of all internet traffic.
6. Studies by Animoto and Hubspot reveal that video is considered the most engaging type of content by consumers, with 65% of executives visiting a marketer's website after watching a video.
7. According to Statista, by 2023, mobile video ad spending will reach $74 billion
8. eMarketer’s research shows that using the word "video" in an email subject line boosts the open rates by 19% and click-through rates by 65%.
9. A study by Statista found that videos less than 2 minutes long have an average completion rate of 85%.
10. Videos with a clear call-to-action at the end of the video have a viewer retention rate that is 3.5 times higher compared to those without a call-to-action.
11. A study by Hubspot found that when marketers include a video in an email, the click-through rate increases by 200-300%.
12. A survey by Insivia found that 72% of customers would rather learn about a product or service by watching a video, rather than reading about it.
13. A study by ReelSEO found that videos are 53 times more likely to receive a first-page Google ranking than plain text results.
14. A survey by the Content Marketing Institute revealed that 73% of B2B marketers say that video positively impacts ROI.
15. A survey by the Interactive Advertising Bureau found that 82% of video ad campaigns delivered positive ROI.
16. A study by Demand Metric shows that video is the form of content with the highest ROI, with an average of 66% of companies reporting positive results.
17. A survey by Smart Insights found that 90% of customers say that product videos are helpful in the decision-making process.
18. A survey by Forbes Insights and Google revealed that B2B customers are almost twice as likely to engage with video content in the research phase of a purchase decision, compared to text.
19. A survey by the Interactive Advertising Bureau found that video ads have an average click-through rate of 1.84%, compared to 0.5% for banner ads.
20. A study by Google found that mobile video ads had a lift in ad recall of more than double compared to non-video ads
21. According to a survey by Cisco, the average mobile video duration was 6 minutes in 2021 and it's projected to reach 20 minutes by 2023
22. A study by the Aberdeen Group found that video-using companies achieved a 54% higher lead-to-sale conversion rate than those that don't use video.
23. A survey by AdWeek found that 64% of consumers are more likely to buy a product after watching a branded social media video.
24. A survey by Video Rascal found that 70% of consumers said that video explained a product or service better than text alone.
25. According to a study by Wyzowl, 72% of people who use video marketing say that video improves their conversion rates.
26. A study by Cisco Systems predicts that online video will account for more than 80% of all consumer internet traffic by 2023
27. According to Hootsuite, 92% of mobile video consumers share videos with others, which has been a great way for brands to gain word-of-mouth
28. A study by the Content Marketing Institute found that marketers who use video are growing their revenue 49% faster year-over-year than non-video users.
29. A survey by Oracle found that 81% of businesses use video as a marketing tool, up from 63% the previous year.
30. A survey by SmallBizTrends found that 75% of users visited the marketer's website after viewing a brand's video on social media.
31. A survey by Adobe found that video is the most memorable type of content, with viewers retaining 95% of a message when watching it in a video, compared to 10% when reading it in text.
32. A survey by Hubspot found that video is the type of content most likely to be shared, with social video generating 1200% more shares than text and images combined.
33. According to a survey by Hubspot on video marketing, using video on landing pages can increase conversions by 86%
34. A study by Cisco states that online videos will make up more than 80% of all internet traffic by 2020
35. A survey by the Interactive Advertising Bureau (IAB) found that video ads have an average click-through rate (CTR) of 1.84%, compared to 0.5% for banner ads.
36. A survey by ReelSEO found that videos on average have a 41% higher click-through rate than plain text
37. A survey by the Content Marketing Institute found that 60% of consumers prefer video to live events, and 50% prefer it to email newsletters
38. A study by Insivia found that having a video on the landing page can increase conversion rates by 80%
39. A survey by Animoto found that four times as many consumers would rather watch a product video than read about it
40. A survey by HubSpot found that video is the most popular content format among consumers, with 67% of people saying they'd prefer to learn about a new product or service through video than text.
41. A survey by Wyzowl found that 82% of consumers feel more positive about a brand after watching a video from them.
42. A survey by Insivia found that videos are shared 1200% more times than links and text combined.
43. A study by the Aberdeen Group found that companies using video enjoy a 27% higher click-through rate and a 34% higher web conversion rate compared to those that don't.
44. A survey by HubSpot found that video is the type of content with the highest average organic reach on Facebook, with a reach of 135% higher than photos.
45. A survey by Twitter found that video tweets generate 2.5x more engagement than image tweets, and 10x more than text tweets.
46. A survey by HubSpot Research found that 46% of consumers say they've taken some sort of action after watching a branded social media video.
47. Videos under 2 minutes had an average completion rate of 85%.
48. A survey by Video Rascal found that 92% of mobile video consumers share videos with others.
49. A survey by Cisco found that 93% of businesses who use video said it has helped increase user understanding of their product or service.
50. A survey by Demand Metric found that video has an average ROI of around 66%.
51. A survey by SmallBizTrends found that 96% of businesses say that video has helped increase user understanding of their product or service.
52. A study by Cisco found that video product descriptions on e-commerce sites can boost sales by up to 30%.
53. A survey by Google and Ipsos found that users who watched video ads felt like they had a better understanding of the product or service.
54. A survey by Brightcove found that people spend 2.6x more time on pages with video than without.
55. A survey by Unbounce found that videos on landing pages can increase conversion rates by up to 80%.
56. A survey by Digiday found that 64% of consumers made a purchase after watching a branded social media video.
57. A survey by AdWeek found that 85% of consumers find video helpful when making a purchase decision.
58. A survey by the Content Marketing Institute found that 80% of businesses believe that video has increased dwell time on their website
59. A study by Google found that including a video on a website homepage can increase the chance of a front-page Google result by 53 times.
60. A survey by ReelSEO found that more than 60% of consumers are more likely to consider or contact a business after seeing a video from them.
61. Video has an average click-through rate (CTR) of 3.5%, compared to 0.2% for text-based content.
62. A survey by Synthesio found that videos on average are shared 24% more times than images and text combined on social media
63. A study by Insivia found that videos on landing pages can increase conversion rates by up to 80%
64. A study by Forbes Insights and Google found that B2B customers are almost twice as likely to engage with video content during the research phase of a purchase decision than text content.
65. Personalized video had a 29% higher open rate and 41% higher click-through rate than non-personalized video.
66. A survey by Wistia found that videos with subtitles have a 12% higher retention rate than videos without.
67. A survey by Adelie Studios found that videos with a human presenter are considered more trustworthy than those without.
68. A survey by Hubspot found that video is the type of content with the highest return on investment (ROI) for businesses.
69. A survey by Insivia found that 79% of people watch videos on social media, with the majority on mobile devices.
70. A study by the Video Marketing Council found that 64% of consumers are more likely to make a purchase after watching branded social media videos
71. A survey by Google found that 72% of businesses said that video has improved their conversion rates
72. A survey by Google revealed that mobile video consumption increases by 100% every year
73. A study by Forrester Research found that videos are 50 times more likely to drive organic search results compared to plain text
74. A survey by Social Media Today found that the average retention rate for Facebook videos is 58% compared to photos which is 39%