Jan 2, 2023

Video Marketing: The Benefits and statistics that you can't afford to ignore

4 minute read
Jose Roqueni

Video marketing is one of the most effective ways to connect with customers and drive conversions. It has become an essential element in any digital marketing strategy, and businesses that want to stay ahead of the curve should consider incorporating video into their marketing efforts.

The statistics on video marketing are clear - video is a powerful tool that can help businesses achieve their marketing goals. Video is the most popular form of content among consumers, with 67% of people saying they'd prefer to learn about a new product or service through video than text (Hubspot survey). A study by the Aberdeen Group found that companies using video enjoy a 27% higher click-through rate and a 34% higher web conversion rate compared to those that don't. A survey by the Content Marketing Institute found that 80% of businesses believe that video has increased dwell time on their website. Video also has an impact on search engine optimization, a study by Google found that including a video on a website homepage, can increase the chance of a front-page Google result by 53 times.

Personalization and subtitles also play an important role in video marketing. A survey by Cisco found that personalized video had a 29% higher open rate and 41% higher click-through rate than non-personalized video. A survey by Wistia found that videos with subtitles have a 12% higher retention rate than videos without. Videos with human presenters are considered more trustworthy, a survey by Adelie Studios found that videos with a human presenter are considered more trustworthy than those without.

Video is highly effective in driving conversions. A survey by Animoto found that 72% of businesses said that video has improved their conversion rates. A study by Hubspot found that including a video on a landing page can increase conversion rates by up to 80%. A survey by Google revealed that mobile video consumption increases by 100% every year.

Social media is also an important part of video marketing. A survey by Insivia found that videos are shared on social media 1200% more times than text and images combined. Video also generates a high reach and engagement on social media platforms such as Facebook. A study by the Content Marketing Institute found that video has the highest average organic reach on Facebook, with a reach 135% higher than photos. A survey by the Interactive Advertising Bureau (IAB) found that video ads have an average click-through rate (CTR) of 1.84%, compared to 0.5% for banner ads. Video tweets also generate more engagement than text and image tweets, a survey by Twitter found that video tweets generate 2.5x more engagement than image tweets, and 10x more than text tweets.

Live video is also gaining popularity as a marketing strategy. A study by Digiday found that live videos are more likely to be watched in their entirety compared to pre-recorded videos, with 82% of audiences finishing live videos compared to 66% for pre-recorded content. A survey by Livestream found that 80% of viewers said they would rather watch a live video from a brand than read a blog post. A survey by Wyzowl found that 63% of businesses have started using live video, with 84% finding it to be an effective strategy.

In the B2B field, video is also a powerful tool. A study by Forbes Insights and Google found that B2B customers are almost twice as likely to engage with video content during the research phase of a purchase decision than text content.

The statistics also show how video can generate a strong return on investment (ROI) for businesses. A survey by Hubspot found that video is the type of content with the highest return on investment (ROI) for businesses. A survey by Demand Metric found that video has an average ROI of around 66%. A survey by SmallBizTrends found that 96% of businesses say that video has helped increase user understanding of their product or service.

In e-commerce, video is a powerful tool to boost sales. A study by Invodo found that video product descriptions on e-commerce sites can boost sales by up to 30%. A survey by Google and Ipsos found that users who watched video ads felt like they had a better understanding of the product or service.

Video has also a positive effect on brand perception. A survey by Wyzowl found that 82% of consumers feel more positive about a brand after watching a video from them. A survey by Insivia found that videos are shared 1200% more times than links and text combined.

In conclusion, the statistics on video marketing demonstrate how video is a valuable marketing tool that can help businesses achieve their marketing goals. From improving customer understanding of a product or service to driving conversions and generating a strong ROI. Video is a powerful tool that can help businesses connect with customers and grow their business. As video becomes more accessible for businesses, it’s becoming increasingly important for brands to incorporate video into their marketing efforts to stay competitive in today's digital landscape.

It's also worth noting that video marketing can be used for a variety of purposes, such as:

  • Explainer videos which are used to educate the audience on a product or service
  • Testimonial videos can be used to build trust by showing real customers sharing their positive experiences
  • Brand videos can be used to showcase the company's culture, mission, and values
  • Event videos can be used to promote upcoming events and capture highlights from past events
  • Animated videos can be used to tell a story in an engaging and creative way
  • Virtual reality (VR) and 360-degree videos can transport the audience to a different world and give them a sense of being there in person

By having a clear strategy and purpose for creating the video, businesses can ensure that they create content that resonates with their target audience and effectively achieves their desired outcome.

Jose Roqueni

Co-founder at Motionbox

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